You cannot rely on tracking pixels provided by advertising platforms. We understand that data is the foundation of everything, so we give you the most accurate tracking possible, utilizing not just cookies, but IP address, machine fingerprinting, email, and more
We will help you track all traffic, across all funnels and web properties, and more importantly: We’ll give you reports that contain actionable insights. Get powerful reports that paint a clear picture of exactly what’s going on in your business. Easily locate the 80/20 winners and losers. And, obtain proprietary viewpoints available nowhere else, such as our unique “ROI over time” reports.
The Gold Lantern suite of services is best described as a traffic optimization, or profit maximization platform. It will tell you exactly where the profits are coming from and gives you the ROI of any source of traffic. Plus you can track your emails automation sequences, your sales, leads, profits… even your customer support team.
It has APIs for Google Adwords and Facebook Ads, so your ads are tagged automatically. We also provide browser plugins and other tools to easily integrate Gold Lantern into your team’s workflow. And power tools to save your team dozens of hours a week.
Imagine boosting your ROI by 500% on Facebook. Our CPA Optimizer builds custom audiences for you automatically, by analyzing the traffic that lands on your websites. Then you can utilize the audience lists, which are generated by artificial intelligence, and plug them right into your ads for stellar results. This is our most popular product.
The campaign optimizer is a powerful anti-fraud tool which automatically ads placement exclusions to your Google Adwords Display ads. We identify fraudulent activity by measuring 7 different kinds of ad/click fraud. Placement URLs with low scores are instantly banned from wasting your precious advertising dollars.
Get additional anti-fraud protection by seeing exactly where ad fraud or click fraud is occurring, on which websites, and from which traffic sources. These crucial reports help you steer clear of pitfalls and support you in keeping even more of your hard-earned money.